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The Plaser beret, meaning "pleasure" in Bearnais, is well named because it lets you have the pleasure to choose between its washed denim or raw denim version. Made from 100% cotton raw or washed denim, it has a fine red embroidery on the brim. The Plaser is part of the eco-jean capsule which highlights Laulhère's desire to continue to innovate while using existing fabrics from our archives, which are carefully kept in our workshops. Light and supple, the Plaser can be worn with the grosgrain edge on the inside of the beret or on the outside, but be careful, wearing a beret with the edge on the outside will reduce the size of the beret.
The Laulhère workshops are still located today on the exact spot where they were born in 1840, at the foot of the Bearnais Pyrenees, perched above the raging waters of the Gave d'Oloron. More than 80 years of history, tradition and expertise have gone into the making of the authentic Laulhère beret.
This French emblem has been worn by film stars, sportsmen, musicians and writers alike, and has travelled the world thanks to the intrepid sailors and explorers who set off from the Basque country. Our berets have bravely traversed the 20th century, travelling from the peasant to the worker, from the Parisian titi to the jazzman of the Latin Quarter, from the silent film starlet to the cigar-chomping revolutionary and the singer with millions of fans. Today more than ever, with all these intertwined stories, Laulhère berets represent an incredibly varied heritage that everyone can make their own to express their own style.
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Machine washing, hand washing or dry cleaning should be avoided (consult your dry cleaning specialist if cleaning is imperative).
In case of stains, blot with absorbent paper and clean with a soft brush or natural sponge soaked in lukewarm water, avoiding excessively wetting the beret. Allow to dry at room temperature and finish with a soft brushing.
To best protect your beret, it is recommended to store it flat in its cardboard box after each use, away from dust.
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