Founded in 1838 at the foot of the French Pyrenees by Lucien Laulhère, Maison Laulhère began crafting berets as early as 1840, relying on expertise passed down from generation to generation.
For over 180 years, we have never stopped making this iconic accessory — the beret, a true symbol of French elegance and a reflection of a rare ancestral heritage, today preserved by a handful of passionate artisans.
Each Maison Laulhère beret is the result of a commitment to quality and respect for the artisanal techniques that are at the heart of our craft. From the selection of raw materials to the final production in our workshops in Oloron-Sainte-Marie, every step is carried out with care to create a durable, authentic piece, rich in history.
Our ambition is to make the French beret shine around the world, to modernize it without ever denying its origins, and to continue this unique heritage, of which we are today among the last guardians.
If the Maison Laulhère story has endured for over 180 years, it is above all thanks to the passion that has inspired each generation to contribute to the success and renown of the Maison.
From the very beginning, Pierre Laulhère, a visionary founder, stood out for his high standards in the selection of raw materials. He personally chose the finest merino wools, renowned for their softness and quality, travelling across Spain in search of the noblest fibers. This attention to detail and respect for materials would become the foundation of Laulhère excellence.
His son, Lucien Laulhère, shared that same high standard — but it was his focus on learning and passing on expertise that defined his path. Alongside his father-in-law, who came from a family of beret-makers, Lucien mastered the precise movements and ancestral techniques required to craft the Basque beret.
Since then, each generation has carried this legacy forward, enriching the tradition with a continuous quest for mastery, innovation, and modernity. At Maison Laulhère, tradition is never a barrier to innovation — it is its foundation. Our artisans continue to develop new crafting techniques, invent tools, and design original creations, all while preserving the gestures that are the soul of the beret.
Even today, this passion for the beret is passed on hand to hand, craft to craft, within our workshops in Oloron-Sainte-Marie, the historic home of the Maison. Each artisan contributes, through their expertise and dedication, to keeping this rare and precious heritage alive.
More than just an accessory, the Maison Laulhère beret embodies a story of passion, precision, and creativity — carried by the men and women who, day after day, pursue the ambition of showcasing the authentic French beret across the world.