These are the berets that sell fastest. They are not necessarily the oldest or the most anticipated, simply the designs that appeal to the widest audience. The selection evolves with the seasons. Some designs return every year, while others earn their place after a single collection. Every material is represented, and every beret comes from our workshops in Oloron-Sainte-Marie. A good place to start if you are unsure which beret to choose: these designs have already won over customers both in store and online. The selection includes historic shapes as well as more recent creations.
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These are the designs that suit the widest range of face shapes.
Neither too flat nor too voluminous, they look equally balanced
when worn straight or tilted.
The variety of colours also makes the selection particularly
interesting. It includes understated shades that can be worn
without a second thought, as well as vivid colours that become
the signature of an entire look. Both sell well, often to the
same customers.
Then comes versatility. A beret that works at the office,
at the weekend or at a wedding will always be worn more often
than an accessory reserved for one particular occasion.
Should you choose a beret because it sells well?
It is a useful point of reference when discovering the beret
for the first time.
A popular design generally has a shape that suits many different
features and a colour that is easy to coordinate. These are useful
reassurances when choosing a first beret and you do not yet know
what will suit you.
If you already wear berets and are looking for something more
personal, the collection goes further. Our
fashion berets
explore more contemporary volumes and details, while our
military berets
embrace a sharper, more assertive look.
Which beret should you choose as your first?
Two simple guidelines are enough, and both lead in the same
direction: begin with the beret that will not make you hesitate
in the morning.
For the shape, a medium-volume design is the safest choice.
It requires no learning curve: worn straight or tilted slightly,
it drapes naturally either way. More distinctive shapes can come
later, once you know how you prefer to wear your beret.
For the colour, begin with a shade already present in your
wardrobe: the colour of your coat, your shoes or the scarf
you wear most often. A beret that coordinates with something
you already own can be put on without a second thought,
which is the only way to ensure it will be worn regularly.
Our experience in store is clear: the first beret is almost
always understated; the second much less so. That is a good
reason not to overthink the first.
A beret is not short-lived simply because it sells well.
French merino wool, cashmere, linen or cotton: whatever the
material, these berets are felted or knitted in our workshops
and can be worn for years without losing their shape.
The selection itself is not fixed. It follows the designs
customers choose from one season to the next. A design may
enter after a single collection and remain for years, or appear
for just one winter. This is what distinguishes it from a
selection curated by the Maison: we do not create it;
your orders do.
Our
timeless berets
bring together the designs that never leave the collection.
To explore everything, discover all our
French berets.
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